“a uniquely American twist to self-serve fro-yo"

Create a brand style for new enterprise

As a new enterprise Whirlz needed a complete brand identity created.  
Bryan from Whirlz explained the feeling and imagery he wanted for the business, which was traditionally family orientated with a modern twist. It needed to relate to the ideas, customs, and social behaviour of young Americans in tone. He wanted to move away from a ‘Stars & Stripes’ theme; and so I came up with various designs and ideas for them, before finally settling on the ‘swirly’ themed logo that suited the  personality of the business.
I worked on a variety of products that included:
•     Logo identity
•     Store signage
•    Menu boards
•    Flyers
•    Coaster menu pads
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