“a uniquely American twist to self-serve fro-yo"
Create a brand style for new enterprise
As a new enterprise Whirlz needed a complete brand identity created.
Bryan from Whirlz explained the feeling and imagery he wanted for the business, which was traditionally family orientated with a modern twist. It needed to relate to the ideas, customs, and social behaviour of young Americans in tone. He wanted to move away from a ‘Stars & Stripes’ theme; and so I came up with various designs and ideas for them, before finally settling on the ‘swirly’ themed logo that suited the personality of the business.
I worked on a variety of products that included:
• Logo identity
• Store signage
• Menu boards
• Flyers
• Coaster menu pads